KALIPER

Your GA4 Data Is Wrong. We Fix It in

Your GA4 Data Is Wrong. We Fix It in 10 Days

A focused GA4 + GTM audit and fix for growing businesses.

We identify and fix the top tracking issues that cause mismatched revenue, wrong conversions, and unreliable reporting.

Book your GA4 audit

See what is included

One-time engagement • $1,200 • No retainer

GA4 + GTM Audit & Fix

Investment: $1,200 | One-Time Engagement

Deliverables

  • Full GA4 & GTM implementation review

  • Top 10 tracking issues identified and fixed

  • Fixes applied directly in GA4 & GTM

  • Key conversion journeys validated

  • Improved Google Ads & Meta conversion accuracy

  • One clean, decision-ready dashboard

No retainer. No long-term commitment.

most teams never validate real user journeys

Very few teams validate their tracking end-to-end.

We validate critical journeys such as:

🖥️ landing page → signup → purchase 🔒 🛒 add-to-cart → checkout → payment 💳 📝 lead form → confirmation ✔️

⚠️ This is where hidden issues surface — and where most revenue leakage happens.

Buy GA4 + GTM Audit

Who this is for

This audit is ideal if:

  • You run paid ads (Google, Meta)
  • GA4 numbers do not match Ads or backend revenue
  • Reporting feels unreliable
  • You want clarity before scaling spend
  • Not ideal if you are not actively tracking conversions.

why you need this audit

Most GA4 setups are silently wrong

We commonly find:

  • GA4 revenue lower than Shopify or backend systems
  • Conversions firing multiple times or not at all
  • Ads platforms reporting numbers that GA4 cannot explain
  • Key user actions tracked incorrectly or too late
  • These issues directly impact ROAS, CAC, and budget decisions.
  • Bad tracking sends bad signals, causing ad platforms to waste spend

what you get

GA4 + GTM audit and fix — $1,200 (one-time)

  • Full GA4 and GTM implementation review
  • Identification of top 10 tracking issues
  • Fixes applied directly in GA4 / GTM
  • Validation of key conversion journeys
  • Improved Ads conversion accuracy (Google + Meta)
  • One clean, decision-ready dashboard

No retainer. No long-term commitment.

Buy GA4 + GTM Audit

what you get

GA4 + GTM audit and fix — $1,200 (one-time)

  • Full GA4 and GTM implementation review
  • Identification of top 10 tracking issues
  • Fixes applied directly in GA4 / GTM
  • Validation of key conversion journeys
  • Improved Ads conversion accuracy (Google + Meta)
  • One clean, decision-ready dashboard

No retainer. No long-term commitment.

Buy GA4 + GTM Audit

Why is Kaliper a Reliable Google Analytics Partner?

Kaliper is a results-driven consultation Google Analytics agency  that collaborates with emerging brands, marketing teams, and leadership teams that believe in precise data to grow. Our effort is a combination of technical and practical knowledge in analytics and marketing.

Why Kaliper

Kaliper specialises exclusively in analytics implementation and management. We do not run campaigns — we ensure the data behind them is accurate.

  • GA4 certified
  • Segment certified
  • Deep experience with GTM, Ads attribution, BigQuery, Looker Studio
  • Built and implemented analytics for SaaS, e-commerce, and agencies

Your tracking is handled by senior analytics specialists, not junior implementers.

  • Why Kaliper

Kaliper specialises exclusively in analytics implementation and management. We do not run campaigns — we ensure the data behind them is accurate.

  • GA4 certified Segment certified

  • Deep experience with GTM, Ads attribution, BigQuery, Looker Studio

  • Built and implemented analytics for SaaS, e-commerce, and agencies

  • Your tracking is handled by senior analytics specialists, not junior implementers

Data-Engineering

Custom Analytics Strategy

We design a Mixpanel strategy that mirrors your KPIs and business objectives.

Data-Analytics

Event Tracking Implementation

Every user action is tracked, tested, and verified across platforms

Google Analytics Certified Consultants

Data Standardization

We clean and unify data for easy, reliable reporting.

Data-Engineering

Smooth Integrations

Integrate Mixpanel with your CRM, marketing tools, and BI apps (HubSpot, GA4, Segment, Looker).

Data-Analytics

Actionable Dashboards & Reports

We create dashboards your teams can actually use—turning insights into action.

WHAT YOU GET

Audit

  • GA4 setup & event logic
  • GTM structure & triggers
  • Conversion validation

Fix

  • Incorrect firing logic
  • Duplicate & inflated events
  • Attribution mismatches

Deliver

  • Executive GA4 dashboard
  • Fix summary & next steps
  • Validation & testing report

In-Depth Breakdown of the GA4 + GTM Audit

GA4 Audit: Foundation, Accuracy, and Scalability

The GA4 audit examines how data is collected, processed, and reported across your property. This includes:

  • Convention, naming and consistency of events.
  • Conversion configuration and logic.
  • Use of parameters to make meaningful reporting.
  • Traffic source and referral accuracy.
  • Problems of data inflation and duplicate events.
  • Compliance with the GA4 best practices and scalability.

The result is a GA4 configuration that is more accurate to represent user behavior and business results.

GTM Audit: Control and Stability

An effective GTM audit will guarantee that your tag management system has the capability to store clean and reliable data. We evaluate

  • Tag architecture and firing logic
  • Trigger conditions and dependencies
  • Redundant, outdated, or conflicting tags
  • Event sequencing issues affecting attribution
  • Performance impact of tracking scripts

The process makes GTM easier and enhances consistency and management.

Fixing the Top 10 Analytics Issues

The problems in analytics are generally of a predictable pattern- however, their effect can be devastating.Kaliper finds and resolves the top 10 problems that are most frequently affected:

  1. Conversion accuracy
  2. Funnel visibility
  3. Attribution reliability
  4. Paid media optimization
  5. Reporting confidence

Our consulting services on Google Analytics can provide a speedy and quantifiable solution in this area.

Ads Conversion Accuracy Improvements.

Optimization becomes unreliable when there is a disparity between the numbers displayed in the GA4, Google Ads, and other ad platforms. Being a skilled GA4 consultant, Kaliper improves:

  1. Conversion firing logic and timing
  2. Alignment between GA4 and ad platforms
  3. Attribution consistency across channels

This leads to better optimization signals and more confident media decisions.

A single Decision-Ready GA4 Dashboard.

You are provided with a single, streamlined GA4 dashboard that is geared toward action – not overwhelm.

The dashboard focuses on:

  • Channel-level performance
  • Drop-offs & engagement
  • Built for leadership, not analysts

Constructed in a way that is easy to understand, fast, and with impact.

how it works

Step 1: Discovery & Access – We identify with the business objectives and get access to the GA4, GTM and advertising platforms.

 Step 2: Audit & Diagnostics – Google analytics is thoroughly reviewed by a deep analysis of GA4 and GTM to find problems and opportunities.

 Step 3: Fixes & Validation – High impact issues are addressed, analyzed and tested to achieve accuracy.

 Step 4: Dashboard & Handover – You get your dashboard, improvements overview, and clear-cut next steps. The average turnaround period is 7-10 working days.

Step 1

access and discovery – You provide read or edit access to GA4, GTM, and Ads platforms.

Step 2

audit and fixes – We review, diagnose, and fix the most impactful tracking issues.

Step 3

validation and dashboard – We validate conversions and deliver a clean dashboard you can trust.

Typical timeline: 7–10 business days

who this is for

This audit is ideal if:

  • you run paid ads (Google, Meta)
  • GA4 numbers do not match Ads or backend revenue
  • reporting feels unreliable
  • you want clarity before scaling spend

Not ideal if you are not actively tracking conversions.

why Kaliper

Kaliper specialises exclusively in analytics implementation and management. We do not run campaigns — we ensure the data behind them is accurate.

  • GA4 certified
  • Segment certified
  • Deep experience with GTM, Ads attribution, BigQuery, Looker Studio
  • Built and implemented analytics for SaaS, e-commerce, and agencies

Your tracking is handled by senior analytics specialists, not junior implementers.

Learn More About Kaliper

Kaliper is a growth-oriented analytics consulting agency that provides Google Analytics consulting, Google Analytics consulting services, GA4 audit, and GTM audit. We assist companies in changing disorganized data into structured information which can be used to make smarter decisions and to grow in a more sustainable way.

Stop Making Decisions on Broken Data

Stop relying on incomplete or misleading GA4 data. Buy Micro-Offer A: GA4 + GTM Audit & Fix – $1,200

Collaborate with our knowledgeable Google Analytics expert and have analytics that are a true reflection of your business.

Ready to trust your GA4 data?

Book your GA4 + GTM audit

Limited slots available each month

FAQ

Will you break our existing tracking?

No. All changes are validated before deployment.

Do you need edit access?

Yes, to apply fixes. Read-only audits are available on request.

Do you support server-side tagging?

Yes, if relevant to your setup.

What happens after the audit?

You keep the fixes, dashboard, and documentation. No obligation to continue.